FACTORFINDER-Software provides a framework for analysis. It structures the evaluation process and seperates description from appraisal. By that, it opens subjective judgement to verification.
The software simplifies analysis by assisting to record alternatives and check their consistancy. All data were examined whether they are complete or imply contradictions. Missing information initiates further search for details that enable to evaluate formerly vague information. The automatic generation of relevance hypothesis reduces the work load of a planner und helps to improve analysis.
Fuzzy assessments of a factor like "very important" become quantifyable by the FACTORFINDER-Software. That helps to convince those who remain sceptical regarding new perspectives.
Usage of the FACTORFINDER-Software e.g. during corporate strategy sessions faciliates mutual learning processes of workgroups. It supports evaluations of product alternatives (contrary to conjoint-analysis dichotomic scale niveau of the dependent variable suffices; the independent variable should only be nominally scaled) and it supports segmentations of customer- and product-data.